The fastest and easiest floor you'll ever install. The combination of Déjà New luxury vinyl designs and Attraxion™ magnetic technology creates the flooring of your dreams.

No Locking Profiles. No Adhesives. No Joke.

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What is magnetic luxury vinyl flooring?

Magentic LVT & LVP is flooring that stays in place by a magnetic force. This type of installation system allows for easy installation, and the ability to move/replace pieces of flooring without having to undo larger sections of flooring than necessary. Magnetic flooring is suitable for both commercial and residential spaces.

Features and Benefits of Attraxion™

Authentic Looks & Textures

Our exclusive designs are so realistic you and your guests will struggle to tell the difference between real wood floors and the floors we have created. Don't settle for plastic looking bland designs when you can have impressive, unique vinyl planks from Allure.

Simple & Fast Installation

Attraxion™ is the easiest floor you will ever install. Simply rollout the magnetic underlayement perpendicular to the direction of the tiles or planks. Next, begin laying the flooring over the underlayment. Both the underlayment and vinyl tiles and planks are easily cut with a utility knife to fit around obstacles.

Easy To Clean & Maintain

Attraxion™ is easily cleaned and maintained due to the 20 mil wear layer and Ultra Fresh technology, this flooring holds up to abrasion and odor causing microbes. Simply sweep and damp mop to keep clean.

Waterproof & Durable

Attraxion™ flooring is 100% waterproof, making it durable while still being warm and comfortable under foot. It is resistant to peeling, cracking, and delamination. 

Flooring Certifications That Matter

Metroflor products are tested to the latest standards for Volatile Organic Compounds (VOCs), formaldehyde, phthalates, and heavy metals. In fact, the standards used for the testing of phthalates and heavy metals in Attraxion™ are the same standards used for the testing of children’s toys, setting a very high bar.

The Pros and Cons of Magnetic Flooring


  • 100% waterproof 
  • Magnetic flooring is just about the easiest flooring to install and just as simple to remove. 
  • No click together locking mechanism or adhesive that can fail over time. Magnetic flooring’s simplicity is one of its greatest strengths. 
  • If a tile or plank of magnetic flooring, gets damaged you can quickly and easily remove it and put in a new one.
  • Magnetic flooring is tough. With a thick 20mil wear layer our magnetic flooring is durable enough for both residential and commercial projects.


  • Magnetic flooring usually costs more than a comparable click together or glued down vinyl flooring.
  • When calculating the cost of magnetic flooring you need to include the magnetic underlayment too as its required for all installations.
  • Good magnetic flooring options can range in cost anywhere from $4 per sqft. all the way up to over $10 per sqft.
  • Magnetic flooring is not widely available. Distribution of magnetic flooring has traditionally been through a small set of specialized dealers. is one of the few e-commerce sites that sells magnetic flooring direct to the public. 
  • Magnetic flooring options and colors are often more limited than other types of flooring. Being a more specialized flooring options means you probably won’t find as much variety in magnetic flooring styles. 


These flooring samples are far from standard. Allure flooring samples are almost all full width at approximately 9 inches wide by 12 inches high. Choose four free samples and get started on your flooring project today!
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Flooring is the foundation to any home - see why Luxury Vinyl Tiles and Planks are the best choice for your space.
About LVP & LVT