Phthalates are a group of chemicals used to make plastics and vinyl softer and more flexible. They are also known as plasticizers. Phthalates are used in a variety of products, including, some flooring and personal care products such as soaps and shampoos. Recently, phthalates have been linked to a list of health concerns and risks. The exposure usually happens when a person breathes in air that contains phthalate vapors or dust with phthalate particles.

All Allure products are free of heavy metals (including lead and mercury), phthalates, formaldehyde, and flame retardants. This makes Allure a great option for homes. Our flooring is tested to the latest standards for heavy metals, phthalates, and formaldehyde. Allure flooring is made with 100% virgin vinyl.