Unique rustic LVP with boots and fall leaves Unique rustic LVP with boots and fall leaves

Fall 🍂 in Love with Free Shipping

Free shipping on orders over $399 now through the end of September.
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SRP TPU Flooring beyond vinyl

The Future of Rigid Core Flooring

SRP™ TPU Resilient plank flooring designed for the circular economy.
Going Beyond Vinyl - SRP™ TPU Flooring
Ultima Parfait Terrazzo vinyl flooring installed with guitar

New Terrazzo Vinyl Tiles

Now with commercial ready 22 mil wear layer & pre-attached cork backing
New Terrazzo Vinyl Flooring
Light brown chevron LVP in a modern living room scene

Chevron WOW

Beautiful, durable, chevron flooring in vinyl... What are you waiting for?
Shop Chevron LVP Flooring

Unique vinyl flooring designs, outstanding durability and ease of installation, Allure is luxury vinyl flooring at its best. Looking for something beyond vinyl flooring? Get to know our latest flooring innovation SRP™ TPU. Shop our wide variety of vinyl flooring styles including our best-selling terrazzo vinyl tiles and chevron vinyl floors.

Terrazzo vinyl flooring with an end table and cup of coffee

Terrazzo Vinyl Tile

Big grain and small grain terrazzo designs that will complete your mid-century or bohemian remodeling project. Our Terrazzo LVT will help bring your MCM style to completion.
Shop Terrazzo Vinyl Shop Marble & Stone
Dog bowls on a dark brown chevron vinyl floor

Chevron Vinyl Flooring

Chevron floors strike a unique balance between modern and classic that few designs can pull off. Shop our chevron LVP designs today.
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The right flooring for any project

Allure SRP TPU Flooring in Soft Oak Turf installed floor view from above
SRP™ TPU FLOORING
Allure Almond Honey Aspen ISOCORE vinyl flooring installed and viewed from above
Luxury Vinyl Planks
Allure Perfect Parfait Terrazzo 22mil ISOCORE vinyl flooring installed and viewed from above
Luxury Vinyl Tile
Metroflor Nordic Haze Deja New Attraxion Magnetic Vinyl Plank Flooring multi-plank layout
Magnetic Flooring
Allure Butter Crumble Beech Peel & Stick vinyl flooring planks viewed at an angle to see the blue adhesive backing
Peel and Stick

See it. Feel it. Believe it.

We know buying flooring online can be stressful. Get 4 large full width flooring samples for free!!
Get 4 Free Vinyl Samples
25% off
Peel & Stick LVP Flooring
Allure Butter Crumble Beech Peel & Stick vinyl flooring planks viewed at an angle to see the blue adhesive backing
Allure Kings Canyon Maple Peel & Stick vinyl flooring planks viewed at an angle to see the blue adhesive backing
30% Off
Basket weave and multi-width LVP Flooring
Allure Cookie Dough Ash Parquet ISOCORE vinyl flooring installed and viewed from above
Allure Cookiebutter Elm Parquet ISOCORE vinyl flooring installed and viewed from above
Magnetic vinyl flooring installed in a contemporary condo

Fast & Easy to Install

Magnetic Flooring

No Adhesives. No Locking Profiles. Pair the benefits of luxury vinyl flooring with the easy install of magnetic flooring.

Magnetic LVP

Our Best-Selling Vinyl & TPU Flooring

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Allure Perfect Parfait Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Perfect Parfait Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Perfect Parfait Terrazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Perfect Comfit Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Perfect Comfit Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Perfect Comfit Terazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Ultima Parfait Terrazzo 22mil ISOCORE vinyl flooring installed and viewed from above
Allure Ultima Parfait Terrazzo 22mil ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Ultima Parfait Terrazzo 22mil Rigid Core Luxury Vinyl Tile Flooring
Allure Ultima Comfit Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Ultima Comfit Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Ultima Comfit Terrazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Ultima Earl Grey Terrazzo 22mil Rigid Core Luxury Vinyl Tile Flooring
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191 products
picture of a river system with lush green trees
Sustainable Surfaces

Making an impact

Learn about our efforts to reduce HMTX's carbon footprint and give back to the earth.
Carbon Neutral Efforts
Worry Free Flooring

WE'VE GOT YOU COVERED

Get the support you need, with planning guides & product support to help you complete your next project
Flooring Project Help