SRP TPU flooring with white chairs and end table with awards SRP TPU Flooring with award logos for Neocon and HiP

New SRP™ TPU Flooring

Designed to be circular
The Responsible Future for Flooring
Ultima Parfait Terrazzo vinyl flooring installed with guitar

New Terrazzo Vinyl Tiles

Now with commercial ready 22 mil wear layer & pre-attached cork backing
New Terrazzo Vinyl Flooring
Dark brown vinyl flooring planks with water toys Dark brown vinyl flooring planks with water toys and water

Floors You CAN ⚔️ on

Worry free waterproof flooring fun
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Light brown chevron LVP in a modern living room scene

Chevron WOW

Beautiful, durable, chevron flooring in vinyl... What are you waiting for?
Shop Chevron Flooring

Combining unique designs, outstanding durability and ease of installation, Allure is luxury vinyl flooring at its best. Shop our wide variety of vinyl flooring styles including our best-selling terrazzo vinyl tiles and chevron vinyl floors.

Terrazzo vinyl flooring with an end table and cup of coffee

Terrazzo Vinyl Tile

Big grain and small grain terrazzo designs that will complete your mid-century or bohemian remodeling project
Shop Terrazzo Vinyl Shop Marble & Stone
Dog bowls on a dark brown chevron vinyl floor

Chevron Vinyl Flooring

Crafted with uniqueness in mind sporting thousands of variations of tiles in each designed plank
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The right flooring for any project

Allure SRP TPU Flooring in Soft Oak Turf installed floor view from above
SRP™ TPU FLOORING
Allure Almond Honey Aspen ISOCORE vinyl flooring installed and viewed from above
Luxury Vinyl Planks
Allure Perfect Parfait Terrazzo 22mil ISOCORE vinyl flooring installed and viewed from above
Luxury Vinyl Tile
Metroflor Nordic Haze Deja New Attraxion Magnetic Vinyl Plank Flooring multi-plank layout
Magnetic Flooring
Allure Butter Crumble Beech Peel & Stick vinyl flooring installed and viewed from above
Peel and Stick
Image of allure vinyl flooring samples with box and insert

See it. Feel it. Believe it.

We know buying flooring online can be stressful. Get 4 large full width flooring samples for free!!
Get 4 Free Vinyl Samples
25% off
Peel & Stick Flooring
Allure Butter Crumble Beech Peel & Stick vinyl flooring installed and viewed from above
Allure Kings Canyon Maple Peel & Stick vinyl flooring installed and viewed from above
30% Off
Basket weave and multi-width Flooring
Allure Cookie Dough Ash Parquet ISOCORE vinyl flooring installed and viewed from above
Allure Cookiebutter Elm Parquet ISOCORE vinyl flooring installed and viewed from above
Magnetic vinyl flooring installed in a contemporary condo

Fast & Easy to Install

Magnetic Flooring

No Adhesives. No Locking Profiles. Pair the benefits of luxury vinyl flooring with the easy install of magnetic flooring.

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Our Best Selling Flooring

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Allure Perfect Parfait Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Perfect Parfait Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Perfect Parfait Terrazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Perfect Comfit Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Perfect Comfit Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Perfect Comfit Terazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Ultima Comfit Terrazzo ISOCORE vinyl flooring installed and viewed from above
Allure Ultima Comfit Terrazzo ISOCORE vinyl flooring tiles viewed at an angle to see the locking edges
Allure Ultima Comfit Terrazzo Rigid Core Luxury Vinyl Tile Flooring
Allure Peach Crisp Pine Chevron ISOCORE vinyl flooring installed and viewed from above
Allure Peach Crisp Pine Chevron ISOCORE vinyl flooring planks viewed at an angle to see the locking edges
Allure Peach Crisp Pine Chevron Rigid Core Luxury Vinyl Flooring
Allure Almond Honey Aspen Chevron ISOCORE vinyl flooring installed and viewed from above
Allure Almond Honey Aspen Chevron ISOCORE vinyl flooring planks viewed at an angle to see the locking edges
Allure Almond Honey Aspen Chevron Rigid Core Luxury Vinyl Flooring
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197 products
picture of a river system with lush green trees
Sustainable Surfaces

Making an impact

Learn about our efforts to reduce HMTX's carbon footprint and give back to the earth.
Carbon Neutral Efforts
Worry Free Flooring

WE'VE GOT YOU COVERED

Get the support you need, with planning guides & product support to help you complete your next project
Flooring Project Help