Floors You Can ⚔️ On

Worry free waterproof flooring for all your summer fun needs. Forget high maintenance floors and expereince the durability and beauty of Allure flooring.

100% Waterproof and Scratch resistant

Why worry about spills or scratches when you can relax and enjoy those around you instead. Allure flooring is built for peace of mind.

Unique Hyper-Realistic Designs & Textures

Don't settle for old designs that don't look real. Our wood look and stone surface designs are realistic, unique, and beautiful.

Fast & Easy DIY Installation

A soft mallet and a tapping block is all you need to click two pieces of Allure vinyl flooring together. Our DIY friendly vinyl floors use drop and lock technology for an easy install.



Get 25% Off Peel & Stick Vinyl Flooring
Shop and Save on Peel & Stick Flooring

Because your Home Deserves Nothing Less

We put our flooring in our own homes. We use the most stringent industry certifications to make sure our products are safe for your home and ours. We don't just certify our products, HMTX is also a JUST Organization.

Infographic showing key features and benefits of Allure Ultima Parfait Terrazzo ISOCORE vinyl flooring
4 Free Vinyl Flooring Samples

4 Full Width Samples Shipped to you Free.

These flooring samples are far from standard. Choose four free samples and get started on your flooring project today!
Order 4 Free Samples
Shop New Terrazzo Flooring

Check Out Our New Summer Flooring

New Sustainable SRP TPU flooring, New Terrazzo and more from Allure
Shop New Products

Flooring Designed for the Circular Economy

SRP TPU flooring does not contain any red list ingredients or plasticizers. Allure SRP TPU flooring is built for sustainability, beauty, durability, and an easy installation that’s 20% faster than leading rigid-core vinyl flooring.

Designed to Be Circular


Our revolutionary Allure SRP™ TPU flooring is designed for the circular economy, with a construction that can be completely re-made into new TPU flooring at the end of its life.

Be one of the First